If you're a fan of all things cute and quirky, then you're probably already familiar with tokidoki
The name "tokidoki" translates to "sometimes" in Japanese, which perfectly encapsulates the brand's lighthearted and whimsical spirit. It was founded in 2005 by Italian artist Simone Legno and his partners Pooneh Mohajer and Ivan Arnold.
Why people love it
One of the things that sets tokidoki apart from other lifestyle brands is its dedication to collaboration. Over the years, the brand has partnered with countless other companies to create unique and eye-catching products. From Sanrio's Hello Kitty to Marvel's Avengers, tokidoki has worked with some of the biggest names in pop culture.
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